[AISWorld] AMCIS 2012 - Minitrack on Customer Engagement in Virtual Communities and Virtual Worlds

[Christy Cheung]

CALL FOR PAPERS
18th Americas Conference on Information Systems
Seattle, Washington, August 9-12, 2012

Track: Virtual Communities and Virtual Worlds
Minitrack: Customer Engagement in Virtual Communities and Virtual Worlds

 

DESCRIPTION

The rise of new media channels during the last few years has changed the way consumers communicate and exchange information. Most major companies now build virtual communities and virtual worlds on blogs, Facebook Fan Pages, Twitter, Second Life, and the like in an attempt to manage customer relationships through customer engagement and participation in these online social platforms. Customers can easily communicate their opinions, exchange product information, and rate companies and their offerings on online product-review communities. They can freely join their favorite online brand communities and engage in those communities through dynamic communication processes (e.g., providing comments on pictures and videos related to the brand or company). Customers can even be involved in product development as developers solicit input from customers on blogs and virtual worlds. These behavioral expressions by customers reflect their engagement in virtual communities and virtual worlds. 

Recently, customer engagement and participation in virtual communities and virtual worlds has become a subject of research in the IS area. The main purpose of this mini-track is to provide a forum for the exchange of research ideas and best practices related to customer engagement in these online social platforms. It also aims to raise awareness in terms of the latest trends and developments in virtual communities and virtual worlds, and address the challenges of encouraging and managing customer engagement in these platforms. This minitrack is open to all types of research, conceptual or empirical. Examples of possible topics of interest include (but are not limited to):

§  Models of customer engagement and participation in virtual communities and virtual worlds

§  User-generated content in virtual communities and virtual worlds

§  Electronic word of mouth and online brand reputation management in virtual communities and virtual Worlds

§  Customer engagement and marketing intelligence

§  Customer engagement and customer knowledge management

§  Customer engagement and prosumers

§  Customer relationship management (e.g., satisfaction, trust, loyalty) and customer engagement in virtual communities and virtual worlds

§  Social network analysis and customer engagement in virtual communities and virtual worlds

§  Platform differentiation and customer engagement effectiveness

§  Customer engagement in mobile social platforms 

§  Legal and ethical aspects of customer engagement in virtual communities and virtual worlds

§  Future trends of customer engagement in virtual communities and virtual worlds

 

IMPORTANT DATES
January 2, 2012  Manuscript Central will start accepting paper submissions
March 1, 2012  Deadline for paper submissions
April 2, 2012  Authors will be notified of acceptances on or about this date
April 20, 2012  For accepted papers, camera-ready copy due

 

SUBMISSION SITE
http://mc.manuscriptcentral.com/amcis2012



CHAIRS' CONTACT INFORMATION

 

Christy M.K. Cheung (Primary Contact Person)

Associate Professor

Department of Finance and Decision Sciences 

School of Business

Hong Kong Baptist University

Kowloon Tong, Hong Kong

Tel: +852 3411 2102

Fax: +852 3411 5855

Email: ccheung at hkbu.edu.hk

Website: www.christycheung.com

 

Bo Sophia Xiao

Assistant Professor

Computing & Information Systems

Department of Computer Science 

Hong Kong Baptist University

Kowloon Tong, Hong Kong

Tel: +852 3411 5818

Email: boxiao at comp.hkbu.edu.hk

Website: http://www.sophiexiao.net/

 

Matthew K.O. Lee

Chair Professor of E-Commerce & Information Systems

College of Business

City University of Hong Kong

Kowloon Tong, Hong Kong

Tel: +852 2 788 7348

Fax: +852 2 788 8192

Email: ismatlee at cityu.edu.hk

Web: http://www.fb.cityu.edu.hk/mlee

 

 



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