[AISWorld] HICSS-46 Call for papers for the minitrack on: "ELECTRONIC MARKETING"

[Arnold Kamis]

HICSS-46 Call for papers for the minitrack on: "ELECTRONIC MARKETING"


Part of the INTERNET AND THE DIGITAL ECONOMY Track of the Forty-Sixth
AnnualHawai'i International Conference on Systems Sciences (
HICSS)
Maui, HI - January 7-10, 2013

Papers are invited for the minitrack on "ELECTRONIC MARKETING" as part of
the INTERNET AND THE DIGITAL ECONOMY Track at the Hawaii International
Conference on System Sciences (HICSS).



This minitrack will feature sessions on *Empirical Research*, *Innovative
Applications, and Theory,*

*Cases and Methods*. Firms continue learning how to more effectively market
with new media.

What are effective strategies to attract customers, and to increase
purchase, satisfaction and

loyalty? How do consumers behave in social networks or online auctions? How
do they respond

to novel forms of advertising or representation of product and store
information? Why do they

engage and how do they use consumer-generated media? Submitted papers may be

quantitative or qualitative, including (and not limited to):**

·         Rich descriptive statistics of online customer behavior

·         Tested theories of online behavior

·         Novel models and frameworks on how new technologies impact
marketing to

·         customers or organization of the marketing function

·         Detailed case studies of electronic-marketing applications used
to generate

·         theories and hypotheses through comparative case analysis or to
illustrate

·         novel business practices

·         Design and critical evaluation of novel electronic marketing
systems and

·         embedded methods

·         Data collection methods

·         Ethnography



*Minitrack Leaders*

*Bruce Weinberg (primary contact)*

Marketing Department

Bentley University

175 Forest Street

Waltham, MA 02458

Tel: (781) 891-2276

Fax: (781) 788-6456

Email: bostongarden at gmail.com



*Arnold Kamis*

Information Systems & Operations Management Department

Sawyer Business School

Suffolk University

73 Tremont Street, 7th floor, Room 761

Boston, MA 02108

OR 8 Ashburton Place, Boston, MA 02108

Tel: (617) 973-1161

Fax: (617) 994-4228



*Ajit Kambil*

Deloitte Research

Deloitte and Touche

200 Berkeley Street

Boston, MA 02116

Tel: (617) 437-3636

Fax: ( 617) 437-5636

Email: akambil at deloitte.com


The purpose of HICSS is to provide a forum for the interchange of ideas,
research results, development activities, and applications among
academicians and practitioners in computer-based systems sciences. The
conference consists of tutorials, advanced seminars, presentations of
accepted papers, open forum, tasks forces, and plenary and distinguished
guest lectures. There is a high degree of interaction and discussion among
the conference participants because the conference is conducted in a
workshop-like setting.

Instructions for submitting papers:
1. Submit an electronic copy of the full paper, 10 pages including title
page, abstract, references and diagrams using the review system available at
the HICSS site - http://www.hicss.hawaii.edu/, make sure that the authors'
names and affiliation information has been removed to ensure an anonymous
review.
2. Do not submit the paper to more than one minitrack. The paper should
contain original material and not be previously published or currently
submitted for consideration elsewhere.
3. Provide the required information to the review system such as title, full
name of all authors, and their complete addresses including affiliation(s),
telephone number(s) and e-mail address(es).
4. The first page of the paper should include the title and a (max) 300-word
abstract.

DEADLINES:
. May 15:       OPTIONAL: Abstracts submitted to Minitrack Chairs for
guidance, indication of appropriate content and to receive instructions on
submitting full paper.
. June 15:      Full papers uploaded in the directory of the appropriate
minitrack.
. August 15:    Notification of accepted papers mailed to authors.
. September 15:         Accepted manuscripts, camera-ready, uploaded;
author(s) must register by this time.
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