[AISWorld] CFP: HICSS-46 Minitrack Social Media and e-Business Transformation

[Christy Cheung]

HICSS2013 - 7-10 January 2013

Track: Collaboration Systems and Technologies

Mini-track: Social Media and e-Business Transformation

http://www.hicss.hawaii.edu/hicss_46/apahome46.htm

 

Description:

Social media are online platforms that facilitate global collaboration and sharing amongst users. New social media applications in e-business and e-commerce appear on a daily basis and result in enormous shocks to the ecosystem of individuals and businesses. Consumers can easily obtain information from a vast, geographically dispersed group of people using social platforms. Meanwhile, these social platforms give retailers a wealth of tools for reaching potential customers, practicing communication and collaboration, and fostering values among their customers. Furthermore, social media are increasingly being used within organizations to improve relationships among employees and to nurture collaboration and sharing culture. 

The aim of this minitrack is to provide a forum for the exchange of research ideas and best practices related to social media in e-business environments. It also aims to raise awareness in terms of the latest developments in social media, and address the challenges of using social media. This minitrack is open to all types of research, conceptual or empirical. Examples of possible topics of interest include (but are not limited to):

 

Topics:

§  The adoption, usage, and impact of social media upon consumers and businesses

§  Social media strategies and e-business models 

§  Social media in marketing 

§  Consumer engagement with organizations in social media

§  Social media in customer relationship management 

§  Key performance indicators of social media 

§  Enterprise 2.0 and social computing in organizations

§  Organizational learning and the use of social media

§  Knowledge management with social media

§  Crowdsourcing, collaboration, problem solving with social media

§  Social identity, social capital, and social roles related to the use of social media

§  ROI of social media 

§  Policy, governance, and security issues related to the use of social media

 

Important Dates:

Submission Deadline: 15 June 2012

Acceptance Notification: 15 August 2012

 

 





Mini-track Co-Chairs:

 

Dr. Christy M.K. Cheung (Primary Contact)

Associate Professor

Department of Finance and Decision Sciences

Hong Kong Baptist University

ccheung at hkbu.edu.hk

Phone: 852-34112102

 

Prof. Matthew K.O. Lee

Chair Professor of Information Systems & Electronic Commerce

Department of Information Systems

City University of Hong Kong

ismatlee at cityu.edu.hk

Phone: 852-34427348



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