[AISWorld] Research collaboration on Bring-Your-Own-Device (BYOD) project
Gewald, Heiko Prof. Dr.
Heiko.Gewald at hs-neu-ulm.de
Sun Dec 2 05:56:28 EST 2012
We are looking for research collaboration on our Bring-Your-Own-Device (BYOD) project.
The target is to assess student opinions on employer's BYOD strategies. What are student's requirements regarding BYOD and to what extent will a BYOD-offering affect students in choosing a firm to work for? Is BYOD a useful mechanism to gain advantage in the war for talent?
We are working together with a globally active engineering firm. Therefore we are specifically targeting students of business and engineering in Germany, USA, Brazil, India and China.
The quantitative study is to start asap - please get in touch if you have access to the student groups mentioned above and want to participate.
Prof. Dr. Heiko Gewald
- Professor für Informationsmanagement
- Direktor am Institut für Dienstleistungsmanagement
Mail: heiko.gewald at hs-neu-ulm.de <mailto:heiko.gewald at hs-neu-ulm.de>
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