[AISWorld] CFP AMCIS 2013 Consumerization of IT

[Robert Nickerson]

CALL FOR PAPERS

Minitrack: Consumerization of IT

Paper submission deadline: February 22, 2013

19^th Americas Conference on Information Systems (AMCIS 2013)

August 15-17, 2013

Chicago, Illinois, USA

http://amcis2013.aisnet.org/


  Description

Organizations are facing an expanding challenge in managing enterprise 
information technology: the consumerization of IT. The arrival of 
consumer-oriented devices and applications into the workplace (also 
called BYOD) is re-defining how corporate IT is adopted, delivered, and 
consumed. While there is no single, universally accepted definition of 
IT consumerization, it can loosely be defined as the enterprise use of 
technologies that were originally designed for the consumer market. 
Examples of IT consumerization are numerous and come in different 
flavors. Ranging from employees who bring their own devices, such as 
smartphones and digital tablets, into the workplace (a trend also known 
as BYOD), to using non-corporate cloud applications (including Dropbox, 
Skype, Yammer, LinkedIn and/or Google Docs) for work, to setting up 
work-related websites without corporate input.

End-users have mastered new digital technologies enough to begin to 
assert their independence from the constraints that the IT department 
has previously put in place to ensure the compliance, security, and 
stability of the corporate IT platform. Although the IT department has 
confronted "rogue" or "shadow" IT efforts in the past and dealt with 
"End User Computing" in the 1980s and 1990s, the recent technological 
advancements and the expanding level of IT literacy are changing the 
nature of how corporate IT and users of IT are managed.

While there is little academic research on the consumerization of IT, 
numerous industry-oriented articles have appeared. This dearth of 
research publications highlights the need for theoretical and empirical 
investigation into this topic. The purpose of this minitrack is to 
provide a forum for presenting research in this new and important area.


  Suggested Topics

Topics for this mini track include, but are not limited to, the following:

-New organizational structures for corporate IT (vs. private IT)

-Competitive advantages enabled by IT consumerization

-Organizational design impacts as private and business boundaries 
increasingly blur

-Digital co-creation as end-users have access to increasingly 
sophisticated consumer tools

-Behavioral impacts of IT consumerization, for example, impacts on 
employee morale and job motivation

-Issues pertaining to inter- and intra-organizational ecosystems (e.g., 
implementing a digital innovation platform with internal and/or external 
partners)

-Managing the imbalance between IT supply and demand (e.g., frustrated 
users who believe the IT department cannot deliver quickly enough)

-Challenges to security brought on by employees using their own devices 
at work

-IT support and IT governance issues brought on by the consumerization 
of IT

-Legal issues pertaining to data ownership and terms-of-service liability

-Management of personnel who provide and use their own IT

TRACK CHAIRS

Rob Nickerson, San Francisco State University, RNick at sfsu.edu 
<mailto:RNick at sfsu.edu>

Iris Junglas, Florida State University, ijunglas at fsu.edu 
<mailto:ijunglas at fsu.edu>

Erik Krogh, Claremont Graduate University, erik.krogh at cgu.edu 
<mailto:erik.krogh at cgu.edu>

Thierry Jean Ruch, University of Göttingen, truch at uni-goettingen.de 
<mailto:truch at uni-goettingen.de>

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