[AISWorld] CFP: HICSS-47 (2014) - Electronic Marketing

[Arnold Kamis]

MINITRACK TITLE: Electronic Marketing

TRACK: Internet and the Digital Economy

CHAIRS: Ajit Kambil, Arnold Kamis, Bruce Weinberg (bostongarden at gmail.com)



Firms continue learning how to more effectively market with new media. What
are effective strategies to attract customers, and to increase purchase,
satisfaction and loyalty? How do consumers behave in social networks or
online auctions? How do they respond to novel forms of advertising or
representation of product and store information? Why do they engage and how
do they use consumer generated content? Submitted papers may be
quantitative or qualitative, including (and not limited to):

·       Rich descriptive statistics of online customer behavior

·       Tested theories of online behavior

·       Novel models and frameworks on how new technologies impact
marketing to customers or organization of the marketing function

·       Detailed case studies of electronic-marketing applications used to
generate theories and hypotheses through comparative case analysis or to
illustrate novel business practices

·       Design and critical evaluation of novel electronic marketing
systems and embedded methods

·       Data collection methods

·       Ethnography





Mini-track Chairs


AJIT KAMBIL

CFO Program

Deloitte LLP



ARNOLD KAMIS

Information Systems & Operations Management Department

Sawyer Business School

Suffolk University


BRUCE D. WEINBERG (primary contact), bostongarden at gmail.com

Marketing Department


Isenberg School of Management at UMass Amherst




Deadlines:

·       June 15: Submit full manuscripts for review. The review is
double-blind; therefore this submission must be without author names.

·       August 15: Acceptance notices are emailed to authors by the Review
System. At least one author of each accepted paper must immediately make
plans to attend the conference, including initiating fiscal, visa, or other
travel guarantees.

·       September 15: Accepted authors submit Final Paper.

·       October 1: Early Registration fee deadline. At least one author of
each paper should register by this date.

·       October 15: Papers without at least one paid-in-full registered
author may be deleted from the proceedings and not scheduled for
presentation.
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