[AISWorld] Volume 5 Issue 4 of AIS Transactions on Human-Computer Interaction

[Valacich, Joe S.]

Announcing the Publication of
Volume 5 Issue 4 of AIS Transactions on Human-Computer Interaction
(http://thci.aisnet.org)

Just in time for some exciting reading to bring in 2014, Volume 5, Issue 4 of AIS Transactions on Human-Computer Interaction is now available!

THCI is one of the journals in the AIS (Association for Information Systems) e-library (http://aisel.aisnet.org/thci). To increase awareness and readership, THCI is still freely available to everyone during its initial years of publishing. You can find information related to all aspects of THCI at its website,<http://aisel.aisnet.org/> including how to submit. We would like to thank AIS<http://home.aisnet.org/> Council for its continued support of the journal. We are also pleased to announce that we have published the journal on time for all 20 issues.

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In this issue
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This issue has a research article by Anne Massey, Vijay Khatri, and Randall Minas, all from Indiana University.

"The Influence of Psychographic Beliefs on Website Usability Requirements"

This paper explores how both demographic and psychographic characteristics - e.g., personality, values, attitudes, and interests - influence usability requirements for utilitarian-focused customer service websites. While ample research has explored the role of demographics on usability, limited prior work focusing on the interplay of demographics and psychographics has been reported in the literature. The paper presents an interesting empirical study that has important implication for website design. Here is the abstract:

Designing websites that are responsive to customer needs is a critical prerequisite for the success of online services. To date, much research has focused on understanding which design requirements can be successfully applied to a website's design. However, there has been limited research examining why some requirements may have more or less importance to customers. In addition to demographic characteristics, we propose that psychographic characteristics influence usability-related requirements. To develop our research model and hypotheses, we draw from usability literature and research in consumer behavior concerned with customers' prevailing beliefs about technology. Conceptualizing customer beliefs should not only help distinguish between positive and negative processes but also help further investigate their consequences. To explore the relationship between customer characteristics (i.e., gender and technology beliefs) and usability requirements, we use a usability procedure based on the Microsoft Usability Guidelines (MUG). MUG identifies multiple design requirements that are expected to increase the usability of sites. We present the results of our study involving 215 participants. Overall, our results suggest that negative beliefs may play a larger role in influencing usability requirements than positive beliefs. And, the results suggest that prior Web experience moderates the relationship between beliefs and requirements.

A direct link to the article is:

http://aisel.aisnet.org/thci/vol5/iss4/1/

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Call for Papers
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THCI is a high-quality peer-reviewed international scholarly journal on Human-Computer Interaction. As an AIS journal, THCI is oriented to the Information Systems community, emphasizing applications in business, managerial, organizational, and cultural contexts. However, it is open to all related communities that share intellectual interests in HCI phenomena and issues. The editorial objective is to enhance and communicate knowledge about the interplay among humans, information, technologies, and tasks in order to guide the development and use of human-centered Information and Communication Technologies (ICT) and services for individuals, groups, organizations, and communities.

Topics of interest to THCI include but are not limited to the following:


 *   The behavioral, cognitive, motivational and affective aspects of human and technology interaction
 *   User task analysis and modeling; fit between representations and task types
 *   Digital documents/genres; human information seeking and web navigation behaviors; human information interaction; information visualization
 *   Social media; social computing; virtual communities
 *   Behavioral information security and information assurance; privacy and trust in human technology interaction
 *   User interface design and evaluation for various applications in business, managerial, organizational, educational, social, cultural, non-work, and other domains
 *   Integrated and/or innovative approaches, guidelines, and standards or metrics for human centered analysis, design, construction, evaluation, and use of interactive devices and information systems
 *   Information systems usability engineering; universal usability
 *   The impact of interfaces/information technology on people's attitude, behavior, performance, perception, and productivity
 *   Implications and consequences of technological change on individuals, groups, society, and socio-technical units
 *   Software learning and training issues such as perceptual, cognitive, and motivational aspects of learning
 *   Gender and information technology
 *   The elderly, the young, and special needs populations for new applications, modalities, and multimedia interaction
 *   Issues in HCI education

The language for the journal is English. The audience includes international scholars and practitioners who conduct research on issues related to the objectives of the journal. The publication frequency is quarterly: 4 issues per year to be published in March, June, September, and December. The AIS Special Interest Group on Human-Computer Interaction (SIGHCI, http://sigs.aisnet.org/SIGHCI/) is the official sponsor for THCI.

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Please visit the links above or the links from our AIS THCI page<http://aisel.aisnet.org/thci/> for details on any emerging special issue calls that will be announced in the future. Please keep checking our home page to see what is brewing! If you have an idea for a special issue, please drop us a line any time.

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AIS THCI Editorial Board
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Editors-in-Chief
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Dennis Galletta, University of Pittsburgh, USA
Joe Valacich, University of Arizona, USA

Advisory Board
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Izak Benbasat, University of British Columbia, Canada
John M. Carroll, Penn State University, USA
Phillip Ein-Dor, Tel-Aviv University, Israel
Jenny Preece, University of Maryland, USA
Gavriel Salvendy, Purdue University, USA and Tsinghua University, China
Ben Shneiderman, University of Maryland, USA
Jane Webster, Queen's University, Canada,
K.K Wei, City University of Hong Kong, China

Senior Editor Board
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Fred Davis, University of Arkansas, USA
Traci Hess, University of Massachusetts-Amherst
Shuk Ying (Susanna) Ho, Australian National University
Mohamed Khalifa, University of Wollongong, Dubai, United Arab Emirates
Jinwoo Kim, Yonsei University, Korea
Anne Massey, Indiana University, USA
Fiona Fui-Hoon Nah, University of Nebraska-Lincoln, USA
Lorne Olfman, Claremont Graduate University, USA
Kar Yan Tam, Hong Kong University of Science & Technology, China
Dov Te'eni, Tel-Aviv University, Israel
Noam Tractinsky, Ben-Gurion University of the Negev, Israel
Viswanath Venkatesh, University of Arkansas, USA
Mun Yi, Korea Advanced Institute of Science and Technology, Korea

Associate Editor Board
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Miguel Aguirre-Urreta, DePaul University, USA
Michel Avital, Copenhagen Business School, Denmark
Hock Chuan Chan, National University of Singapore
Christy M.K. Cheung, Hong Kong Baptist University, China
Michael Davern, University of Melbourne, Australia
Carina de Villiers, University of Pretoria, South Africa
Alexandra Durcikova, University of Arizona, USA
Xiaowen Fang, DePaul University, USA
Matt Germonprez, University of Wisconsin Eau Claire USA
Jennifer Gerow, Virginia Military Institute, USA
Suparna Goswami, Technische U.München, Germany
Khaled Hassanein, McMaster University, Canada
Milena Head, McMaster University, Canada
Netta Iivari, Oulu University, Finland
Zhenhui Jack Jiang, National University of Singapore, Singapore
Richard Johnson, University at Albany, State University of New York, USA
Weiling Ke, Clarkson University, USA
Sherrie Komiak, Memorial University of Newfoundland, Canada
Na Li, Baker College, USA
Paul Benjamin Lowry, City University of Hong Kong, China
Ji-Ye Mao, Renmin University, China
Scott McCoy, College of William and Mary, USA
Greg Moody, University of Nevada, Las Vegas, USA
Robert F. Otondo, Mississippi State University, USA
Lingyun Qiu, Peking University , China
Sheizaf Rafaeli, University of Haifa, Israel
René Riedl, Johannes Kepler University Linz, Austria
Khawaja Saeed, Wichita State University, USA
Shu Schiller, Wright State University, USA
Hong Sheng, Missouri University of Science and Technology, USA
Stefan Smolnik, European Business School (EBS), Germany
Jeff Stanton, Syracuse University, USA
Heshan Sun, University of Arizona USA
Jason Thatcher, Clemson University, USA
Horst Treiblmaier, Vienna University of Business Administration and Economics, Austria
Ozgur Turetken, Ryerson University, Canada
Fahri Yetim, University of Siegen, Germany
Cheng Zhang, Fudan University , China
Meiyun Zuo, Renmin University, China

Managing Editor
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Jeff Jenkins, Brigham Young University, USA

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Joe Valacich
Terry Valeski Professor of MIS
Director of Eller Online Initiatives
Editor in Chief, AIS Transactions on Human-Computer Interaction
Eller College of Management
McClelland Hall Rm 430CC
PO Box 210108
The University of Arizona
Tucson, AZ 85721
+1.520.621.0035
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