[AISWorld] International Journal of Electronic Commerce (IJEC) Spring 2014 (Vol 18, No 3) - ToC

[Vladimir Zwass]

  International Journal of Electronic Commerce

  Spring 2014, Volume 18, Number 3





  Vladimir Zwass

  Editor’s Introduction                                                                              

  German Zenetti, Tammo H.A. Bijmolt, Peter S.H. Leeflang, 
  and Daniel Klapper

  Search Engine Advertising Effectiveness in a Multimedia 
  Campaign                                                                                               

  Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, and 
  Daniel Zeng

  Budget Planning for Coupled Campaigns in Sponsored 
  Search Auctions                                                                                      

  Yu-Hui Fang

  Beyond the Credibility of Electronic Word of Mouth: 
  Exploring eWOM Adoption on Social Networking Sites 
  from Affective and Curiosity Perspectives                                            

  Sebastian Voigt and Oliver Hinz

  Assessing Strategic Behavior in Name-Your-Own-Price 
  Markets                                                                                                   

  Guangliang Ye, Xiaowei Zhu, and Samar K. Mukhopadhyay

  Managing Service Quality in Multiple Outsourcing                              
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