[AISWorld] International Journal of Electronic Commerce (IJEC), 18, 3 (Spring 2014) - ToC

[Vladimir Zwass]

International Journal of Electronic Commerce
Spring 2014,  Volume 18, Number 3

 

Vladimir Zwass

Editor’s Introduction                                                                            5

German Zenetti, Tammo H.A. Bijmolt, Peter S.H. Leeflang, 
and Daniel Klapper

Search Engine Advertising Effectiveness in a Multimedia 
Campaign                                                                                             7

Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, and 
Daniel Zeng

Budget Planning for Coupled Campaigns in Sponsored 
Search Auctions                                                                                  39

Yu-Hui Fang

Beyond the Credibility of Electronic Word of Mouth: 
Exploring eWOM Adoption on Social Networking Sites 
from Affective and Curiosity Perspectives                                         67

Sebastian Voigt and Oliver Hinz

Assessing Strategic Behavior in Name-Your-Own-Price 
Markets                                                                                             103

Guangliang Ye, Xiaowei Zhu, and Samar K. Mukhopadhyay

Managing Service Quality in Multiple Outsourcing                        125
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