[AISWorld] Call for Papers: Ad Auctions workshop 2014

[De Liu]

The deadline for the Ad Auctions workshop has been extended to April 27.

https://sites.google.com/site/adauctionsworkshop2014/

Keynote speakers for the workshop include: Hal Varian (Google) and Paul
Milgrom (Stanford)

The workshop will be held in Palo Alto in conjunction with EC on June 8.

Here is the call for papers:
Call for Papers
In conjunction with the Fifteenth ACM Conference on Electronic Commerce
(EC'14) <http://www.sigecom.org/ec14/index.html>, we solicit submissions
for the Tenth Workshop on Ad Auctions, to be held June 8, 2014 in Palo
Alto, California, USA. The workshop will bring together researchers and
practitioners from academia and industry to discuss the latest developments
in online advertisement auctions and exchanges.

In the past decade we've seen a rapid trend toward automation in
advertising, not only in how ads are delivered and measured, but also in
how ads are sold. Web search advertising has led the way, selling space on
search results pages for particular queries in continuous, dynamic "next
price" auctions worth billions of dollars annually.

Now auctions and exchanges for all types of online advertising -- including
banner and video ads -- are commonplace, run by start-ups and Internet
giants alike. An ecosystem of third party agencies has grown to help
marketers manage their increasingly complex campaigns.

The rapid emergence of new modes for selling and delivering ads is fertile
ground for research from both economic and computational perspectives.
Further, in the last five years two new platforms, mobile platform and
social platforms have started taking key roles in Internet advertising.
What auction or exchange mechanisms increase advertiser value or publisher
revenue? What user and content attributes contribute to variation in
advertiser value? What constraints on supply and budget make sense? How
should advertisers and publishers bid? How can both publishers and
advertisers incorporate learning and optimization, including balancing
exploration and exploitation? How do practical constraints like real-time
delivery impact design? How can social data and social networks be
leveraged for more efficient advertising? How can mobile context be used
for advertising?

Papers from a rich set of empirical, experimental, and theoretical
perspectives are invited.  The topics of interest for the workshop include
but are not limited to:

* Web search advertising (sponsored search)
* Display advertising
* Mobile advertising
* Social Platform advertising
* Ad networks, ad exchanges
* Mechanism design
* Computational and cognitive constraints
* Ranking and placement of ads
* Game-theoretic analysis of mechanisms, behaviors, and dynamics
* Matching algorithms: exact and inexact match
* Equilibrium characterizations
* Simulations
* Laboratory experiments
* Empirical characterizations
* Advertiser signaling, collusion
* Pay per impression, click, and conversion; conversion tracking
* Campaign optimization; bidding agents; search engine marketing (SEM)
* Local (geographic) advertising
* Contextual advertising (e.g., Google AdSense)
* User satisfaction/defection
* Affiliate model
* Incentive analysis
* Click fraud detection and prevention
* Price time series analysis
* Personalization/targeting
* Multi-attribute and expressive auctions
* Bidding languages for advertising
* Social networks and advertising
* Mobile advertising
* Online vs. offline advertising

We solicit contributions of two types: (1) research contributions, and (2)
position statements. Research contributions should report new (unpublished)
research results or ongoing research.  The workshop’s proceedings can be
considered non-archival, meaning contributors are free to publish their
results later in archival journals or conferences.  Research contributions
should follow the same format of the EC submissions and can be up to 18
pages long (excluding appendices). Position statements are short
descriptions of the authors' view of how ad auction research or practice
will or should evolve.  Position statements should be no more than five
pages long. Panel discussion proposals and invited speaker suggestions are
also welcome.  All contributions should be submitted electronically through
the submission site (https://www.easychair.org/conferences/?conf=adauction14)
no later than April 27, 2014 (11:59 PM Hawaii Time).


*Organizing Committee*

Itai Ashlagi (MIT Sloan)
Patrick Jordan (Microsoft)
De Liu (University of Kentucky)
Renato Paes Leme (Google)
Chris Wilkens (Yahoo)
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