[AISWorld] CFP - AMCIS 2015 Mini-track: Customer Engagement in Virtual Communities

[Zach W. Y. LEE]

*Call for Papers*



*The 2015 Americas Conference on Information Systems (AMCIS)*

Puerto Rico, August 13-15, 2015



Track: *Virtual Communities and Collaboration*



Mini-track: *Customer Engagement in Virtual Communities*



We invite submissions to the *Customer Engagement in Virtual Communities*
mini-track at the 2015 Americas Conference on Information Systems (AMCIS)
to be held in Puerto Rico, August 13-15, 2015.



The rise of new media channels has changed the way consumers communicate
and exchange information. Major companies have established virtual
communities such as blogs, Facebook Fan Pages, Twitter, and the like to
enhance customer relationships by fostering consumer engagement and
participation on these online social platforms. Customers join their
favorite online brand communities to share their opinions, exchange product
information, and rate companies and their offerings. They can even be
involved in product development as companies solicit input from customers
in virtual communities.



Customer engagement and participation in virtual communities has become an
important area of research in Information Systems. The main purpose of this
mini-track is to provide a forum for the exchange of research ideas and
best practices related to customer engagement in these online social
platforms. It also aims to raise awareness of the latest trends and
developments in virtual communities, and address the challenges of
encouraging and managing customer engagement on these platforms. This
mini-track is open to all types of research, conceptual or empirical.
Examples of possible topics of interest include (but are not limited to):



-        Models of customer engagement and participation in virtual
communities

-        User-generated content in virtual communities

-        Electronic word of mouth and online brand reputation management in
virtual communities

-        Customer engagement and marketing intelligence

-        Customer engagement and customer knowledge management

-        Customer engagement and prosumers

-        Customer relationship management (e.g., satisfaction, trust,
loyalty) and customer engagement in virtual communities

-        Social network analysis and customer engagement in virtual
communities

-        Platform differentiation and customer engagement effectiveness

-        Customer engagement in mobile social platforms

-        Legal and ethical aspects of customer engagement in virtual
communities

-        Future trends of customer engagement in virtual communities



Instructions for authors and more information about the conference at
http://amcis2015.aisnet.org/



*Important Dates:*

January 5, 2015 – Manuscript Submissions Open

February 25, 2015 – Manuscript Submissions Due Date

April 21, 2015 – Author Notification Date

April 28, 2015 – Camera-ready Revisions Due Date



*Mini-Track Co-Chairs:*

Christy M.K. CHEUNG (Primary Contact)

Hong Kong Baptist University

Email: ccheung at hkbu.edu.hk



Bo Sophia XIAO

University of Hawai‘i at Mānoa

Email: boxiao at hawaii.edu



Chee-Wee TAN

Copenhagen Business School

Email: cta.itm at cbs.dk



Zach W.Y. LEE

Hong Kong Baptist University

Email: 11466685 at hkbu.edu.hk
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