[AISWorld] Promoting our MIS programs

[Jerry Flatto]

<<Yes, I am aware that I am sending this to the AIS World.  It is not an
accidental "reply all" since I feel that this should be an important topic
for our discipline. >>

Rick,

Are you familiar with the College Board? This organization is responsible
for administering the SAT and connecting students to colleges, etc.  They
gather high school student information in a number of areas including
college majors of interest.

Many universities then buy information from the College Board that they use
for attracting high school students to their university.  Think mailing
lists of students that colleges buy from the College Board that the
universities can send material to...

Last time I checked not that long ago with our university admissions folks,
"Information Systems" is not even listed for a high school student to select
as a potential major in college; the closest is "Computer Science".

Thus, in my university, as in many universities, new college students have
no idea what is Information Systems or related (analytics, ERP, etc.) and
equate Information Systems and Computer Science.  That is one of the major
issues to overcome.  

I don't have a good solution but interested in what others think.  To be
honest, part of my solution is moving away from undergraduates and focusing
more on graduate program.

Jerry

"No trees were harmed in the sending of this message; however, a large
number
of electrons were slightly inconvenienced..."

Dr. Jerry Flatto, Professor, Information Systems Department - School of
Business
University of Indianapolis, Indianapolis, Indiana, USA
mailto:jflatto at uindy.edu

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-----Original Message-----
From: AISWorld [mailto:aisworld-bounces at lists.aisnet.org] On Behalf Of
Weible, Rick
Sent: Monday, April 3, 2017 10:25 AM
To: aisworld at lists.aisnet.org
Subject: [AISWorld] Promoting our MIS programs

Hi All,
Thanks for reading my message.

The MIS program at my university suffers from two basic issues:

1.       Name recognition

2.       Definition - what is MIS

We are developing a plan to address these issues and invite your suggestions
and direction.

Name recognition - most of our students have never heard of MIS. Management
information systems is not a term introduced to our high school students.
Current students indicate before entering the college of business they had
never heard of MIS and have no concept of the discipline.

Basic understanding of MIS - to address this issue, we are developing a new
slogan describing the MIS program. "The Masterminds of busIness computerS"
or technologies.  Other slogans ideas?  "MIS - where computers mean
business"

Masterminds
of busIness
                computerS

or    technologieS

Has anyone tried any advertising?  Google Ad words or Facebook, etc.?
Effects?

Why major in MIS?

*         Only STEM major in the college of business

*         Lowest math and science requirement of any STEM major at the
University

*         Technology will rule the future, so rule technology

*         Great employment outlook

*         High starting salaries

*         High job satisfaction

We are having t-shirts made with the following image - luckily Marshall
University starts with M. see the attachment.

Please send any suggestions!!!

Thanks again,
I love computers!!!
Dr. Rick Weible
Marshall University
Division of Management, Marketing and MIS College of business
419 Corbly Hall  - One John Marshall Drive Huntington, WV 25755
email: weible at marshall.edu<mailto:weible at marshall.edu>
phone: 304-696-2673  fax: 304-696-6013
http://www.rickweible.org<http://www.rickweible.org/>