[AISWorld] Luxury World: The Past, Present and Future of Luxury Brands; The Management of Luxury: A Practitioner’s Handbook
Ankita Goyal
ankita.goyal at vivagroupinfo.net
Tue Apr 25 04:56:51 EDT 2017
*/
/*
*/20% discount only on online orders/prepaid orders through
cheque/demand draft in favour of “Viva Books Private Limited, New Delhi"/*
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*Luxury World: The Past, Present and Future of Luxury Brands*
/Mark Tungate/
*
**9780749460921 • 254pp • PB • 6 x 9" • 2010*
<https://www.amazon.co.uk/Luxury-World/dp/074946092X/ref=sr_1_1?ie=UTF8&qid=1493026283&sr=8-1&keywords=9780749460921>
*Price: Rs. 425.00**
**Price after 20% Discount: Rs. 340.00*
Publisher: Kogan Page Limited
Distributor: Viva Books Private Limited
<http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=8704&Status=C>
*The Management of Luxury: A Practitioner’s Handbook*
/Berghaus, Müller-Stewens, Reinecke/
*9780749471668 • 488pp • PB • 6 x 9" • 2014*
<https://www.amazon.com/The-Management-Luxury-Practitioners-Handbook/dp/0749471662/ref=sr_1_1?ie=UTF8&qid=1410415085&sr=8-1&keywords=9780749471668>
*Price: GBP 49.99 (Rs. 4220.00)**
**Price after 20% Discount: Rs. 3376.00*
Publisher: Kogan Page Limited
Distributor: Viva Books Private Limited
<http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=11408&Status=C>
*Reviews:*/"A tour de force on the evolution of luxury, from logo-driven
excess to the rediscovered treasures of discretion and taste. In his
scrutiny of many different brands, Mark Tungate shows that savoir faire,
not flash, is what counts. A beautiful and compelling book for readers
who have moved beyond bling to a luxury that lasts."/
*
Stuart McCullough, Head of Sales and Marketing, Bentley
*/
"An accurate and eloquent peek into the glamorous world of luxury brands."
/*
Reggie Ansah, Editor-in-Chief, Luxure magazine
*/
"The luxury world is a truly global community. Mark Tungate’s new book
offers valuable insight into its workings and the psychology of its
citizens."
/*
Ye Ying, Editor, The Economic Observer (China)
*
*Description:*The word "luxury" has almost lost its meaning after being
hijacked by a multitude of aspiring commodities. So what is real luxury?
Which are the genuine luxury brands? Who are their customers - and how
do luxury brands attract and retain them? Above all, where can the
industry turn now that excess is out of fashion?
Fast-moving, entertaining and full of exclusive interviews,/Luxury
World/takes you on a voyage around the luxury universe during a period
of change, slipping behind the facades of the world’s most sophisticated
businesses to show you how they function.
Among other destinations, best-selling author Mark Tungate visits:
• Swiss watchmakers;
• the Champagne houses of France;
• the diamond district of Antwerp;
• the luxury enclave of Monte Carlo;
• the discreet ateliers of the last craftsmen;
• a host of brands in Paris — the self-proclaimed capital of elegance.
*Contents:*Acknowledgements •*Introduction: The evolution of luxury •
The dream weavers •*The road to ready-to-wear • The YSL legacy • The
future of couture •*The last artisans •*The other side of Florence • The
shoemaker’s apprentice •*Romancing the stones •*Branding Antwerp •
Clarity and conflict • Diamonds by design • A tale of two cities
•*Watching the watchmakers •*Selling time •*Auto attraction •*The
Bentley Boys • Marketing to the ‘autocracy’ •*Fractional high-flyers •*A
slice of the good life • Jets for less •*Super yachts •*A passion for
the sea • How to show boats •*Haute property •*The business of villas
•*Deluxe nomads •*Monte Carlo: the brand • Hotel world • Luxury travel
services •*Art brands •*Branded collectors • Branded artists •
Galleries, auctions and fairs • The sale of the century •*Upscale retail
•*Serving VIP customers • Springtime for Printemps •*Digital luxury
•*Luxe meets web: a hesitant romance • The Vuitton case •*By royal
appointment •*Royal warrants worldwide • Faberge: jeweller to the tsars
•*In champagne country •*A name to reckon with • Gold beneath the street
• Kings, tsars and rap stars • Champagne bubbles over •*The wines of
paradise •*Vintage branding • The reign of/terroir/•*The chef •*A brand
named Alain Ducasse •*Well-being •*Spas: The final frontier • Rehab
•*The knowledge economy •*Education brands •*The gift of time •*Your
wish is their command •*Sustainable luxury •*Slow fashion • Slow living
•*Conclusion: The rehabilitation of luxury •*Treasuring • Social luxury
• Analogue snobbery • Disruption from Asia • Guilt-free luxury
•/References • Index/
*About the Author:**Mark Tungate*is a journalist specializing in
branding and communication. He is the author of the best-selling/Fashion
Brands,/as well as/Adland: A Global History of Advertising, Branded
Male/and/Media Monoliths/(all published by Kogan Page). Based in Paris,
he has a weekly column in the French media magazine Strategies, and
writes regularly about advertising, style and popular culture for the
trends intelligence service WGSN. His work has appeared in/The Times,
The Independent/and the/Daily Telegraph/newspapers. He is also the
co-author of/The Epica Book,/an annual review of the best European
advertising. In addition, Mark teaches courses about branding and
advertising at Parsons Paris School of Design. He has addressed
conferences around the world and has been on the juries of several
advertising competitions. For more information, see www.tungateinparis.com.
*Target Audience:*Advertizing professionals, brand managers, academics
and students of management.
*Description:*
Luxury management aims to balance ordinary business logic with
extraordinary manufacturing, products and customers. However; isn’t
luxury management just like any other generic management challenge,
simply in another context? Or is the management of luxury
inherently/different/?
In/The Management of Luxury/, 50 contributors from 11 countries and 23
top academic institutions working at the forefront of luxury management
research provide experienced luxury managers and luxury researchers with
26 insightful marketing and management perspectives on the luxury
market./The Management of Luxury/is a book for those who marvel at this
industry unlike any other; those who consider managing in it as a
constant balance between trusting the conventional and trying the
innovative to enable the extraordinary.
Including case studies on iconic brands such as Burberry, Louis Vuitton
and Leica,/The Management of Luxury/equips readers with innovative
insights and perspectives to better understand the nature of the luxury
industry so they can more effectively manage businesses in the luxury
market. Backed by pioneering business research from renowned academic
institutions in Europe, Asia, Australia and the Americas,/The Management
of Luxury/presents a multifaceted view into the challenges of managers
in the luxury field with insightful and provoking examinations of key
issues in the luxury industry including:
• reviewing luxury heritage
• exploring luxury consumer behavior
• creating luxury brands
• top management succession in luxury
• art-based luxury experience
• art and magic of luxury retail
• new media in monobrand stores
• potential of the Chinese market
• segment expansions for luxury brands
• entering the online market
• competing as a luxury SME
• insisting on luxury to survive
• managing price fluctuations
• acting on luxury counterfeiting
• human resource marketing for luxury
• heritage of luxury and responsibility
*
Contents:
**
_Part One - The Luxury Market_
*
*Chapter 1: The market and business of luxury: an introduction*
*Chapter 2: Classifying luxury and prodigality*
*Chapter 3: Exploring luxury consumer behaviour*
*Chapter 4: Identity-based luxury brand management*
*
_Part Two - Luxury Brand Strategy_
*
*Chapter 5: Public luxury representatives*
*Chapter 6: Curating the creative genius in luxury firms*
*Chapter 7: Arts meet luxury brands*
*Chapter 8: Luxury as societal mentor*
*Chapter 9: Preserving luxury exclusivity through art*
*Chapter 10: Brand charismatic legitimacy and marketing of adoration*
*Chapter 11: Digital media in monobrand stores*
*
_Part Three - Luxury Business Strategy_
*
*Chapter 12: Gravity shift from West to East*
*Chapter 13: The Chinese market: entry modes*
*Chapter 14: Entering the Chinese market*
*Chapter 15: Managing brand extensions in the luxury industry*
*Chapter 16: Luxury brands enter the online market*
*Chapter 17: Competing as a luxury SME*
*Chapter 18: Insisting on luxury to survive*
*Chapter 19: Managing price fluctuations of raw materials through
innovation*
*Chapter 20: The Counterfeit Timer***
*Chapter 22: Luxury brands as employers*
*Chapter 23: The impact of luxury brands on employees*
*
_Part Four - Luxury Responsibility_
*
*Chapter 24: Heritage of luxury and responsibility*
*Chapter 25: Luxury organizations and responsibility: a toolbox*
*Chapter 26: Luxury organizations and social responsibility: a case study*
*
About the Authors:
*
*Benjamin Berghaus*joined the University of St Galien, Switzerland in
2010, first as manager of the Research Program for Luxury Brands, and
since 2014 as manager of the Competence Center of Luxury Management.
Previous to this he worked as a marketing manager in the luxury market.
His fields of interest are the particularities of the luxury market in
all management disciplines as they are resulting from the marketing
strategy of luxury positioning.
*Gunter Muller-Stewens*has been Professor of Management and Organization
at the University of St Gallen (HSG), Switzerland, since 1991, as well
as Director of its Institute of Management. Between 2005 and 2007 he was
Dean of the business school, and from 2003 Academic Director of the
Master of Strategy and International Management. Since 2012 he has been
Academic Director of the Master of Business Management. The author of a
large number of books and publications mainly in the field of strategic
management, his fields of interest are corporate-level strategy, mergers
and acquisitions, and strategy process. He is an executive education
trainer, consultant and member of the advisory board of several
international companies.
*Sven Reinecke*has been Associate Professor of Business Administration,
specializing in Marketing, at the University of St Gallen (HSG),
Switzerland, since 2004. Between 2009 and 2013 he was Director of the
Institute of Marketing, and since 2014 Executive Director. He is head of
the Competence Center for Marketing Performance Management and the
established research programme "Best Practice in Marketing" (in close
cooperation with leading companies such as Continental AG, Hilti AG,
Miele & Cie KG, Deutsche Telekom AG, Galenica AG, and Swiss Life AG).
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Kind Regards,
Ankita Goyal
Marketing Executive
Viva Books Private Limited
4737/23 Ansari Road
Daryaganj
New Delhi-110002
Phone: 011-23258325,43613901
email: ankita.goyal at vivagroupindia.net
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