[AISWorld] Call-for-Book-Chapters-CRM- Semantic Web

[Ray Hackney]

CALL FOR CHAPTERS

Customer Relationship Management and the Social and Semantic Web:Enabling
Cliens Conexus
A book edited by Dr. Ricardo Colomo-Palacios, Dr. João Varajão and Dr.Pedro
Soto-Acosta

*Introduction*
The ever-growing influence of Internet in current 21st century everyday life
has implied a paradigm shift in terms of relationships between customers and
companies. New interaction means in Web 1.0 have undergone a
dramatic change in quantity and quality with the advent of the so-called Web
2.0, the Social Web. The upcoming Web 3.0, the Semantic Web, will also
impact tremendously in how companies understand Customer Relationship
Management (CRM).

Emerging killer applications combine sharing information, social dimension,
undermining the very principles where content have relied for decades,
namely information asymmetry and top-down content delivery. In this changing
environment, companies are also changing the way in which they communicate
with their customers. Thus, the traditional paradigm of Customer
Relationship Management (CRM) has also been changed with the emergence of
new forms of interaction: Internet based interaction.

*Objective of the Book*
The mission of the book is to provide broad research and applied coverage of
subjects relating to all areas of electronic customer relationship
management and its interactions with social Web. Providing a forum for the
exchange of research ideas and practices, this book is a reference
convergence point for professionals, managers, and researchers in the CRM
field together with IT professionals. It also aims to explore the
opportunities and challenges confronting organizations in the light of
customers in Web 2.0 by using new technologies, including semantic
technologies (Web 3.0).

*Target Audience*
The target audience of this book will be composed of professionals and
researchers working in the field of Web 2.0, Semantic Web, and customer
relationship. Moreover, the book will provide insights and support
executives concerned with the management of customers by means of the
Internet. The book is also aimed towards an academic audience (teachers,
researchers, and students, mainly of post-graduate studies).

*Recommended topics include, but are not limited to, the following:*
Sales force automation
Recommender systems for customers
Pervasive and mobile systems to support customers
Customer text mining
Semantic technologies to support customer activity monitoring
Web 2.0 and customer knowledge management
Real world cases
Customer Relationship Management 2.0
Customer semantics and ontologies
Ontologies and ontology languages for advanced customer relationship
management systems
Semantic customer intelligence

*Submission Procedure*
Researchers and practitioners are invited to submit on or before March 15,
2010, a 2-3 page chapter proposal clearly explaining the mission and
concerns of his or her proposed chapter, including a summary, preliminary
table of contents, and the main contribution. This proposal should be sent
in Word format to cliensconexus at gmail.com. Authors of accepted proposals
will be notified by April 1, 2010 about the status of their proposals and
sent chapter guidelines. Full chapters are expected to be submitted by July
15, 2010. All submitted chapters will be reviewed on a double-blind review
process. Contributors may also be requested to serve as reviewers for this
project.

*Publisher*
This book is scheduled to be published by IGI Global (formerly Idea Group
Inc.), publisher of the “Information Science Reference” (formerly Idea Group
Reference), “Medical Information Science Reference,” “Business Science
Reference,” and “Engineering Science Reference” imprints. For additional
information regarding the publisher, please visit www.igi-global.com. This
publication is anticipated to be released in 2011.

*Important Dates*
*March 15, 2010:* Proposal Submission Deadline
*April 15, 2010:* Notification of Acceptance
*July 15, 2010:* Full Chapter Submission
*September 30, 2010:* Review Results Returned
*October 30, 2010:* Final Chapter Submission
*December 30, 2010:* Final Deadline

Inquiries and submissions can be forwarded electronically (Word document) or
by mail to:
Dr. Ricardo Colomo-Palacios
ricardo.colomo at uc3m.es
Dr. João Varajão
jvarajao at utad.pt
Dr. Pedro Soto-Acosta
psoto at um.es


More information: http://old.igi-global.com/requests/details.asp?ID=777

--
Prof. PEDRO SOTO ACOSTA, PhD
DEPT. MANAGEMENT & FINANCE
UNIVERSITY OF MURCIA
30100 ESPINARDO (MURCIA), SPAIN

Tel. +34 868 887805  Fax. +34 868 887537
WEBSITE: http://www.um.es/eempresa/pedro

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