[AISWorld] Corrected Announcement: [AJIS] New Research Articles published in the Australasian Journal of Information Systems (AJIS)

[Ajis Editor]

Apologies for the prematurely previous email. Please find here the proper
announcement of

New Research Articles published in the Australasian Journal of Information
Systems (AJIS)


Dear Colleagues,

The *Australasian Journal of Information Systems (AJIS)* has just published
a Special Section on Research on Consumer Evaluation of Mobile Applications
as part of the Information Systems Development section with the following
editorial and four articles:

Editorial for the Special Section on Research on consumer evaluation of
mobile applications: Does interactivity matter?
Amit Shankar, Charles Jebarajakirthy, Pooja Kumari

ashankar at iimv.ac.in

doi: https://doi.org/10.3127/ajis.v25i0.3635


What’s behind a scratch card?  Designing a mobile application using
gamification to study customer loyalty: An experimental approach
Abhishek Behl, Vijay Pereira


abhishekbehl27 at gmail.com

doi: https://doi.org/10.3127/ajis.v25i0.3203

The use of game design elements (often called gamification) by firms to
engage the customershas attracted attention in recent times. These game
elements contribute to shaping customer’s motivation and loyalty. This
experimental study addresses how gamified mobile payments apps capture
customer’s loyalty by offering rewards and tests if gamification positively
influences users' hedonic and utilitarian motivation, which then positively
impacts their loyalty. The results show that mobile payment apps' cash
rewards are more useful, then scratch cards where the uncertainty of a
reward is high and contribute to self-determination theory and the stimulus
organism response framework.


#Gamification#scratchcards#mobileapp#selfdeterminationtheory#stimulusorganismresponse#experiment

Why have consumers opposed, postponed, and rejected innovations during a
pandemic? A study of mobile payment innovations
Shalini Talwar, Manish Talwar, Puneet Kaur, Gurmeet Singh, Amandeep Dhir

amandeep.dhir at uia.no

doi: https://doi.org/10.3127/ajis.v25i0.3201

The present study examines consumer resistance to m-payments during the
COVID-19 pandemic. The study  draws upon the Innovation Resistance Theory
(IRT) to propose that usage, value, risk, tradition, and image barriers
influence the resistance/non-adoption differently.  An artificial neural
network analysis (ANN) of data collected from non-users  confirmed that the
influence of the five barriers varies for the different levels of
resistance/non-adoption.  The results suggest that the usage barrier is the
most significant contributor to opposition  and rejection intentions toward
m-payments, whereas the image barrier is the most influential for
 postponement intentions.


#Consumerresistance#functionalandpsychologicalbarriers#innovationresistancetheory#nonadoption#mobilewallets

Interactive app-based services: Recovery evaluations and the mediating role
of satisfaction
in the relationship between customer-brand engagement and electronic word
of mouth
Radhakrishna Bhimavarapu, Pankaj Kumar Mohanty, Anitha Acharya, Manish Gupta

manish.gupta.research at gmail.com

doi: https://doi.org/10.3127/ajis.v25i0.3199

Based on co-creation and resource-based theory, this study examines the
differential impact
of varying levels of customer participation in service recovery on recovery
satisfaction, customer-brand engagement (CBE), and electronic-word of mouth
(e-WoM). The study also examines the mediating role of consumers’ recovery
 satisfaction in the relationship between the types of service recovery and
e-WoM. The data was collected from  customers of interactive food delivery
apps in India.  The findings suggest that joint recovery results in better
recovery evaluations such as CBE, recovery satisfaction, and e-WoM. Also,
recovery satisfaction mediated the relationship between CBE and e-WoM.
Marketers of interactive food delivery apps may use these findings to
ascertain which recovery type they should emphasize to improve recovery
satisfaction.

#servicerecovery#satisfaction#customerbrandengagement#ewordofmouth#interactivefooddeliveryapps

Does gamified interaction build a strong consumer-brand connection? A study
of mobile applications
Deepak Sangroya, Rambalak Yadav, Yatish Joshi

rbyadav1988 at gmail.com

doi: https://doi.org/10.3127/ajis.v25i0.3105

In recent times gamification has increasingly been used by brands through
smartphones to interact
effectively with their consumers. This research analyses the relationship
between flow, brand engagement, self-brand connection and brand usage
intent among consumers of two gamified mobile applications. The findings
show that the l construct flow formed by the five dimensions: challenge,
feedback, autonomy, immersion, and interaction positively associates with
cognitive brand engagement and emotional brand engagement. Both these forms
of  brand engagement strengthen consumers’ brand connection and motivate
them for further use.  These results imply that a gamified environment can
augment consumer engagement with a brand and  further increase usage
intention and that gamification can be an effective technique in  brand
management.

#Gamification#Smartphoneapplications#Flow#Consumerbrandengagement#Brandusageintent#SelfBrandconnection

Thank you for the continuing interest in our work.

Best regards
Professor Karlheinz Kautz
Editor-in-Chief, Australasian Journal of Information Systems

http://journal.acs.org.au/index.php/ajis/