[AISWorld] El-Khazindar Business Research and Case Center (KCC)- Call for Mini-Cases

[KCC]

>
>
>
>
                                               *Call for Mini-Cases*
*                                                  Deadline Extension till
August 30, 2010*

>  *Mini-Cases on Businesses in the MENA Region*
>
> *Editor-in-Chief:* Dr. Adel Al-Ansary, Donna L. Harper Professor of
> Marketing
>
>          Coggin College of Business, University of North Florida
>


>  *Publisher:* El-Khazindar Business Research and Case Center (KCC)
>
>                  School of Business, The American University in Cairo (AUC)
>
>
>
> *Introduction*
>
> There is a growing trend towards using the case method
> (participant-centered learning technique) as an effective teaching tool.
> While most case studies available are on international companies, it is rare
> to find relevant cases on the Middle East and North Africa region that would
> help students understand the link between academic study and practical
> applications. El-Khazindar Business Research and Case Center (KCC) would
> like to invite case writers to submit mini-case studies for publication. The
> mini-cases should focus on local and regional companies as well as
> multinational companies operating in the MENA region.
>
>
>
> * *
>
> *Objective*
>
> Produce mini- case studies that would be used in undergraduate classes,
> training & executive education, and at the end of chapter of textbooks
>
> 5
>
>  *Target Audience*
>
> Professionals, researchers, professors and case writers interested in
> writing case studies about different management areas in the MENA region
>
>  *Recommended Management Areas*
>
> Marketing
>
> Human Resources
>
> Finance
>
> Management
>
> Management of Information Systems
>
> Accounting
>
> Economics
>
> Operations Management
>
>
>
> *Submission Procedure*
>
> The deadline for submitting the complete mini-case has been extended till*
> August 30, 2010*. The mini-case should include a cover page with the name,
> affiliations, and contacts of the authors (names should not appear in the
> following pages), as well as a page covering the company name, the focus of
> the case, the mission of the case idea including the management area(s)
> covered. Cases will be subject to a blind peer review process by regional
> and international business editors.
>
>
>
> *Publisher *
>
> El-Khazindar Business Research and Case Center (KCC) is an established case
> clearinghouse at the American University in Cairo (AUC). The center provides
> world-class business case studies and other educational services that would
> offer students outstanding learning tools. The cases are focused on the
> Middle East and North Africa (MENA) region to link academic theories and
> research to practical applications relevant to students residing, studying,
> or interested in the MENA region. Alongside the case studies, KCC offers
> seminars to train faculty in developing business cases, writing proposals,
> and using cases in the classroom, as well as workshops for students to help
> them analyze those cases.
>
>
>
> *Guidelines*
>
> *Focus:* The Mini-Cases should focus on companies operating in the MENA
> region
>
> *Format:* Mini-Cases should be submitted in a Word Document
>
> *Length:* 2 to 3 single spaced pages
>
> *Forms:* Mandatory forms to be filled and signed. To download, please
> visit
>
> http://www.aucegypt.edu/academics/kcc/Pages/OnlineForms.aspx
>
>
>
>
>
> Ahmed H. Tolba, Ph.D.
> Director, El-Khazindar Business Research & Case Center (KCC) &
> Assistant Professor of Marketing
> Department of Management
> School of Business
> The American University in Cairo
> Tel: (202) 2615-3415
> Email: ahmedtolba at aucegypt.edu
>
> * *
>
> *Inquiries and submissions can be forwarded electronically (Word document)
> to:*
>
> kcc at aucegypt.edu
>
> For further information, please visit
>
> KCC Website: http://www.aucegypt.edu/academics/kcc/Pages/default.aspx
>



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