[AISWorld] New Issue of JITTA

[Mark Srite]

We are happy to announce that JITTA Volume 12 Issue 2 has been
published.
The journal can be accessed on the AIS Electronic Library at
http://aisel.aisnet.org/jitta/. <http://aisel.aisnet.org/jitta/> 

 

 

In this issue we publish two very different articles that both study
aspects of the Internet. The first examines banner advertisements in
political Weblogs. The author utilized social network analysis to study
a large number of banner ads in both liberal and conservative Weblogs
(Hunter 2011). He developed a pricing model for such Weblogs and
concluded that advertising prices are dependent on number of
impressions, the size and location of the ad, the number of competing
ads, and the position that the Weblog occupies within its competitive
environment.

 

The second article looks at espoused culture and how it influences the
acceptance of online services in Nigeria (Udo and Bagchi 2011). The
authors used a survey methodology and analyzed its results with Partial
Least Squares. They found that cultural dimensions (Power Distance,
Masculinity/Femininity, Individualism/Collectivism, and Uncertainty
Avoidance) have a moderating effect on a number of relationships in
their model.

 

 

REFERENCES

 

Hunter, S.D., "Pricing banner advertisements in a social network of
political Weblogs," Journal of Information Technology Theory and
Application (JITTA), 2011, 12:2, pp. 5-24.

 

Udo, G.J. and K.K. Bagchi, "Understanding the influence of espoused
culture on acceptance of online services in a developing country,"
Journal of Information Technology Theory and Application (JITTA), 2011,
12:2, pp. 25-46.

 

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